Pakistani cosmetic companies set to exhibit at 27th Beautyworld 2023 in Dubai

Looks like they are now coming out of their hardened shells. Thirty-six Pakistani companies are set to showcase their products at the 27th edition of Beautyworld 2023, taking place next week at the Dubai World Trade Center in the United Arab Emirates.

The event, scheduled from October 30 to November 1, is organized by Messe Frankfurt and will feature more than 1,700 exhibitors from 60 countries across 15 halls.

Pakistan’s participation includes direct exhibitors as well as a dedicated pavilion coordinated by the Trade Development Authority of Pakistan (TDAP).

The event will also host country pavilions from China, Italy, Japan, Korea, Turkey, the United Kingdom, and the United States, among others, showcasing a range of products from fragrances and cosmetics to beauty tech and personal care items.

The organizers anticipate over 50,000 trade buyers to attend, including a significant number from Pakistan.
“Importers of beauty products as well as salon and spa owners will attend the show to look at new products and attend master classes in various beauty techniques,” TDAP said in statement on Wednesday. The direct exhibitors from Pakistan include Bonanza Satrangi, Face Fresh, Faiza Beauty Cream, Golden Pearl Cosmetics, Mohammad Hashim Tajir Surma and Soneri Care. Those who are participating under TDAP are Bio Cos International, Montis Private Limited, Noorani & Company, and Zaki Industrial Corporation, among others.
Pakistani participants said the exhibition would provide them an opportunity to interact with foreign buyers, particularly those who have not been visiting their country due to security fears or other concerns.

“We are planning to boost our exports from Pakistan and this exhibition is going to be an opportunity to build contacts with foreign buyers,” Abdullah Zaki, CEO of Zaki Industrial Corporation, told Arab News on Thursday.
“Many buyers who are reluctant to visit Pakistan due to security concerns will be visiting the exhibition at Dubai,” he added.

Beautyworld Middle East stands as the region’s premier international trade fair for the beauty, hair, fragrances and wellbeing sectors. Renowned as one of the world’s most influential beauty trade shows, the event offers a unique three-day platform for trade visitors to engage directly with exhibitors for meaningful business interactions.

The fair has been instrumental in driving industry growth and development, consistently presenting a robust lineup of global products and brands. It also serves as the go-to destination for professionals looking to stay abreast of beauty industry trends.

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