Fly Jinnah is a joint venture between Air Arabia and Pakistani business conglomerate The Lakson Group.
Pakistani low-cost startup Fly Jinnah has unveiled more information about its brand identity as it moves closer to launch. The carrier is in the process of acquiring its air operator’s certificate and will initially serve domestic routes out of its base in Karachi.
Fly Jinnah reveals brand identity
Fly Jinnah, the low-cost carrier (LCC) joint venture between Air Arabia and The Lakson Group, has provided more details this week as it edges closer to flying. Under the abbreviation ‘FJ’, the carrier’s visual brand identity is built around the color red, which it believes “reflects the young and modern spirit of the airline.”
Iqbal Ali Lakhani, Chairman of Fly Jinnah, said,
“The reveal of ‘Fly Jinnah’s’ visual identity was chosen carefully to reflect the evolution and progression of aviation needs in Pakistan. ‘Fly Jinnah’ will not only serve Pakistan’s aviation industry, but it also aims to contribute to the country’s infrastructure, tourism, business travel and the creation of new jobs. Fly Jinnah will be a catalyst to the country’s economic growth.”
Lakhani added,
“We are excited to provide increased frequencies on domestic services and create more direct flight services between Pakistani cities and the world.”
A new LCC partnered with Air Arabia Group
Air Arabia, the UAE-based LCC established in 2003, will be a minority stakeholder in Air Jinnah. The controlling stakeholder is The Lakson Group, a Pakistani business conglomerate headquartered in Karachi.
